Focus Groups: A Practical Guide for Applied Research download

Focus Groups: A Practical Guide for Applied Research

A Practical Guide for Applied Research practical book walks readers step by step through the “how-tos” of conducting focus group research. The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices. Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process.

This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews. This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting. I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what.

The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices. Download Citation on ResearchGate | On Jan 1, , R A Krueger and others published Focus Groups: A Practical Guide for Applied Research }. Krueger, R. and Casey, M. () Focus Groups A Practical Guide for Applied Research. Sage Publications, Thousand Oaks, CA. This first part of the book is intended to provide the readers—both researchers and users—with the concepts that undergird focus group interviewing. Focus Groups. A Practical Guide for Applied Research. Fifth Edition. Richard A. Krueger - Professor Emeritus and Senior Fellow, University of Minnesota, USA.